Wasl

The festival began with vision, not construction. A strong identity was created, rooted in Aseer’s cultural DNA and inspired by Al-Qatt Al-Asiri patterns, bold colors, and traditional geometry. The narrative positioned the festival as a gateway to Aseer’s culinary heritage—blending food, culture, and hospitality into an immersive, family-friendly experience with global appeal. This vision guided every design and communication touchpoint while aligning seamlessly with STA’s national tourism brand.

Inspired by Al-Qatt Al-Asiri art, mud-brick architecture, and vibrant Aseer palettes, the festival environment merged tradition with modern functionality. Regional motifs, curated lighting, and immersive décor elements transformed AlMuftaha Village into a living cultural showcase, celebrating heritage through contemporary festival design.